Consumer internet purchasing behavior in Chile
نویسندگان
چکیده
منابع مشابه
Consumer internet purchasing behavior in Chile
a r t i c l e i n f o Despite the potential for e-commerce growth in Latin America, studies investigating factors that influence consumers' Internet purchasing behavior are very limited. This research addresses this limitation with a consumer centric study in Chile using the Theory of Reasoned Action. The study examines Chilean consumers' beliefs, perceptions of risk, and subjective norms about...
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ژورنال
عنوان ژورنال: Journal of Business Research
سال: 2013
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2013.01.012